字节跳动:三大国产葡萄酒和3大进口葡萄酒平分秋色

2021/5/3 7:38:43 编辑:少博 阅读量:124

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  葡萄酒“品牌声量表现”:前五名品牌重合度高达80%

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  其一,高线城市高收入女性酒水消费态度更开放。随着近年来女性自我意识的觉醒以及经济水平的提高,女性饮酒率已经从10年前的个位数增长到目前30%左右。正如前文数据所述,懂得享受微醺自由、以悦己需求为先的女性消费者推高了红酒、起泡酒、利口小甜酒、米酒、果酒等众多非传统酒类市场——在市场上明显的反馈就是众多品牌纷纷打出了“少女酒”、“晚安酒”、“微醺小甜水”、“高颜值低度酒”这类专门吸引女性用户的标签。

  其二,低线城市用户是新品类酒水潜力市场。对于近两年来依靠短视频、电商平台春风而蓬勃发展的“网红”新品如预调鸡尾酒、低度小甜酒、花果酒和滋补酒,低线城市的酒类消费者却表现出与城市基本趋同的喜好度,接受程度相对一致、差别极小——低线城市酒类消费者市场深度大,且对于好喝不贵的新品类的接受能力很高、接受速度快。广大的低线城市市场已经成为即饮酒、花果酒以及其它新品类酒水品牌的重要战场。(文章来源:凤凰网酒业)

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