涨涨涨!继可口可乐之后,日化巨头也涨价!各行业接连涨价,厂家和经销商如何应对

http://jnluxu.com/  2021/5/2 7:08:45

  JI《KEKOUKELEYEKANGBUZHULE,SHIGESANNIANZAIZHANGJIA......》ZHIHOU,RIHUAYONGPINJUTOUBAOJIEGONGSIYEXUANBU,JIANGYUJINNIAN9YUEFENKAISHIZHANGJIA。JINNIANZHANGJIALAISHIXIONGXIONG,XINGYEJUTOUDOUKANGBUZHULE,NEIZHENDUIZHANGJIA,XIAOCHANGJIAHEJINGXIAOSHANGMENGAIZENMEYINGDUINI?

  涨涨涨!宝洁也扛不住,9月份开始涨价

  JULEJIE,BAOJIEQIXIABAOHANPANTING、PIAOROU、HAIFEISI、SHUFUJIA、HUSHUBAODENGCHANPIN。

  JUMEIGUO《HUAERJIERIBAO》BAODAO,ZHEICIJIAGEDIAOZHENGJIANGSHEJIDAOCONGZHINIAOKUDAOWEISHENGMIANTIAODENGYIXILIERICHANGYONGPIN,FANWEIHANGAIYINGERHULI、CHENGRENHULIHENVXINGHULICHANPIN。

  BUTONGDECHANPINZHANGJIAFUDUYOUSUOBUTONG,YIXIESHANGPINJIAGEZHANGFUKENENGZAI5%DAO9%ZHIJIAN。BAOJIEGONGSIHAIBIAOSHI,ZHEIJIANGHUISHIGENGGUANGFANFANWEINEIZHANGJIADEYIGEQIANZHAO。

  BAODAOCHENG,BAOJIESHIJINRIXUANBUYAOSHANGDIAOJIAGEDEXIAOFEIPINGONGSIZHONGXINDEYIJIA,TONGSHIYESHIGUIMOJIDADEYIJIA。

  ZUOWEIJILITIXUDAOHETAIZIXIYIFENDESHENGCHANSHANG,BAOJIEGONGSICHENG,ZHANGJIASHIYINWEISHUZHIHEZHIJIANGDENGYUANCAILIAOCHENGBENSHANGSHENG,ERQIEYUNSHUCHENGBENYEZAISHANGSHENG。

  BAOJIEGONGSIBIAOSHI,ZHEICISHENGMINGJIANGHUISHIGENGGUANGFANFANWEINEIZHANGJIADEYIGEQIANZHAO。SHANGGEYUE,QIJINGZHENGDUISHOUJINBAILIYECAIQULELEISICUOSHI。

  DUIDAXINGXIAOFEIPINGONGSIERYAN,SHANGYICIYINWEICAILIAOCHENGBENERDAFUZHANGJIASHIZAI2018NIAN,DANGSHIZHIJIANGJIAGEDEBIAOSHENGTUIGAOLEZHINIAOKU、CEZHIJIQITACHANPINDEJIAGE。

  成本涨价,各行业各大公司也涨价

  TONGZHANGLE38%,SULIAOZHANGLE35%,LVCAIZHANGLE37%,TIEZHANGLE30%,BOLIZHANGLE30%,XINHEJINZHANGLE48%,BUXIUGANGYEBAOZHANG45%。YINWEIMEIFEIQUANXIANJINZHIJINKOU,ERYUEFENGUONEIZHIJIANGJIAGEBAOZHANG42.57%,WALENGZHIJINJINERYUEJIUSHANGZHANGLE13.66%,JINSANGEYUEGENGSHIBAOZHANG38%……

  各行各业各大公司扛不住纷纷涨价。

  SHIPINXINGYE:DALISHIPIN1YUE1RIQI,JITUANJIANGGENJUYUNYINGCHENGBENDESHANGFUJIHUILUOQINGKUANG,DUIDALISHIPINQIXIASHIPINLEIMU(ZAOCANCHANYECHUWAI)JINXINGFUDUZAI5%ZUOYOUDEJIAGEJIJIEXINGDANXINGDIAOZHENG。PANPANSHIPIN1YUE10RIQI,DUIPANPANQIXIACHANPINJIAGEJINXINGBUTONGFUDUDESHANGDIAO。WEIWEISHIPINYINLIAO12YUE16RISHANGWU12SHIQI,DUI“WEIWEI”DOUNAIFENPINXICHANPINDEGONGXIAOJIAGETIXIZUOCHUTONGYIDIAOZHENG。

  YINLIAOXINGYE:WAHAHAQIXIA500mlYINGYANGKUAIXIANKAIQIQUANXIANZHANGJIA,ZHONGDUANJINRU5YUANYIPINGSHIDAI。NONGFUSHANQUANDUIJIANJIAO550mlDANPINGZHUANGCHANPIN(5GEKOUWEI)JINXINGJIAGEDIAOZHENG。

  酒水行业:

  SHUNXINNONGYEDUIBUFENDIJIAWEIERGUOTOUXILIEGUANGPINGCHANPIN、TONGZHUANGCHANPINJIHANJINGPINXILIEZAINEIDEHEZHUANGJIUCHANPINJINXINGTIJIA,TIJIAFUDUZAI10%ZUOYOU。

  WULIANGYE3YUE1RIQI,52DUDIBADAIWULIANGYE(PUWU)JINGXIAOSHANGJIESUANJIASHANGDIAO130YUAN/PING,YUJISHICHANGSHOUJIAYEHUITONGBUSHANGDIAO。BUJINSHIDIBADAIWULIANGYETIJIA,WULIANGYEQUANBUZIYINGCHANPIN、XILIEJIUCHANPIN、ZONGJINGXIAOCHANPINYEYAOSHANGDIAOJIAGE。

  YANGHEJIUYEZI3YUE1RIQI,DUIMENG6+JIAGESHANGDIAO30YUAN/PING。

  JIANNANCHUNJIUYESHUIJINGJIAN3YUE1RIQICHUCHANGJIAZHENGSHISHANGDIAO,YOUTISHENG20YUANCHUCHANGJIAGEYIJI10YUANQUDAOZHENGCESUOJIN,GONGJITISHENG30YUAN,52DUSHUIJINGJIANZHONGDUANLINGSHOUJIACONG489YUAN/PINGTIZHI519YUAN/PING。YUCITONGSHI,ZHENZANGJIANCHUCHANGJIAYUPEIEXINZHENGYEYU3YUE1RIKAISHISHISHI,QIZHANGJIAFUDUZEWEIMEIPING100YUAN。

  JINZHONGZIJIUYEXIAOSHOUYOUXIANGONGSIYEYURIQIANXIAFA《GUANYULAOPINSHIYEBUXILIECHANPIN2021NIANJIAGEDIAOZHENGDETONGZHI》,ZI3YUE1RIQI,DUIJINZHONGZINIANFENJIUXILIEJIROUHEXILIELIANGDAZHULICHANPINCHUCHANGJIAJINXINGSHANGDIAO,SHANGDIAOFUDUWEI8%-10%。

  XIFENGJIU3YUE10RIQI,XIFENG375ZHENGSHISHANGDIAOCHANPINJIAGE。

  SHEDEJIUYEXIANGGUANJINGXIAOFABU“SHENGZHI”TONGZHI,BIAOSHI4YUE1RIQIQUANXIANCHANPINJIANGDAFUZHANGJIA。

  TANGGUOXINGYE:MASHIJIANPAITANGGUOFABUDIAOJIATONGZHIHAN:CONG4YUE1RIQI,DUIYUBUFENCHANPINZUOJIAGEDIAOZHENG,SHEJIDAODECHANPINYOU:LVJIAN5PIANZHUANGXILIE,YIDA40LIPINGZHUANGXILIE、YIDA12PIANXILIE。

  LIANGYOUXINGYE:LUHUA5SHENGDADOUYOUZHONGDUANXIAOSHOUJIAGECONG75YUANZHANGDAOLEYUE90YUAN,ZHANGFU20%。JINLONGYU、DAODAOQUAN、XIWANGSHIPINGEPINLEIYOUCHANPINYEDOUSHANGDIAOLEZHONGDUANSHOUJIA,SHANGDIAOFUDUXIAOYUYUANLIAOZHANGFU。

  ZHIPINXINGYE:“ZHONGSHUNJIEROU”XIANGJINGXIAOSHANG、QUDAOSHANGFACHUDIAOJIATONGZHIHAN,CONG4YUE1RIKAISHIDAFUDIAOZHENGQIXIASHENGHUOYONGZHICHANPINJIAGE。JIHUSHIQIANHOUJIAO,WEIDA、QINGFENGDENGSHENGHUOZHIPINJUTOUJUNFABULEDIAOJIAHAN,TICHUCONG4YUEKAISHISHANGDIAOCHANPINJIAGE,JIHUAJIAGESHANGDIAO10%ZHI20%。

  DIANQIXINGYE:DIANQIXINGYELINGSHOUCONGYEZHEJIEDAOLEDUOJIADIANQIDEZHANGJIATONGZHI,ZHANGFUPUBIANZAI20%-30%ZHIJIAN。

  接连涨价,厂家和经销商如何应对?

  YUANCAILIAOSHANGZHANG,BAOCAI、YUNSHUCHENGBEN、YUANGONGCHENGBENDESHANGZHANG,DUICHANGJIAERYAN,RENHEKEKONGHUOBUKEKONGDEYUANYIN,DOUSHIZHANGJIADEYUANYIN。ERJINGXIAOSHANGMIANDUIDEYONGYUANSHIBUKEKONGDE,ZHINENGBEIDONGJIESHOUZHANGJIAERYI。ERZHANGJIAHOU,JINGXIAOSHANGMIANLINDEKENENGHUISHIXIAOLIANGXIAHUA,ZHONGDUANKEQINGJIAOLIUKUNNAN,HENDUOQUDAOKENENGBEIPOCHEXIALAI。

  DUIYUQIYELAISHUO,“YIZHANGLEZHI”BINGBUSHIJIEJUECHENGBENSHANGZHANGDELIANGCE。TONGGUOQIYETISHENGCHANPIN、JISHU、SHANGYEMOSHIDEZHANGKONGLI,JIERHUODEYOUSHIZHANGWODINGJIANENGLICAISHIQIYEMENGMEIYIQIUDEMUBIAO。

  ZHANGJIASHIWEILEGENGDUODELIRUN,MEIYOUYIGEJINGXIAOSHANGBUQINGCHU,DANDABUFENSHICHANGJIADELIRUN,JINGXIAOSHANGNENGDEDAODEHENSHAO。BINGQIEZHEIBUFENLIRUNXUYAOJINGXIAOSHANGYIXISHENGBUFENSHICHANG,BUFENXIAOLIANGZUOWEIDAIJIA。

  DUIYUJINGXIAOSHANGERYAN,MIANDUICHANPINJIAGEHEYUNYINGCHENGBENTONGBUSHANGZHANGDEELIEHUANJING,JINGXIAOSHANGRENGXUJIAQIANGZISHENGUANLINENGLI,TONGSHIJIAQIANGYUWAIBUTONGXINGZHIJIANDEZIYUANZHENGHE,CONGERTIGAOKANGFENGXIANNENGLI。

  JINGXIAOSHANGJIEDAOZHANGJIATONGZHIHOU,YINGRUHEJIANGXINJIAPANLUODIDAOZHONGDUANCENGMIANNI?YOUGAIRUHEYINGDUIZHANGJIACHAONI?

  策略一:先涨零售价,再涨供货价

  ZHANGJIAXUYAOZHANGWOYIGEHENHAODESHIJI,JINGXIAOSHANGBUNENGJIANDANCUBAODIGENSUIQIYEDEZHANGJIAZHENGCEZHIJIENALAIJIUSHANG,ERYAOLINGHUOGENJUZIJIDESHICHANGJINGZHENGQINGKUANG、KUCUNQINGKUANGDENGYOUZHENDUIXINGDIZHANGJIA。ZAIJIEDAOZHANGJIATONGZHIHOU,ZHONGDUANKENENGHUIYISHIBUSHIYING,JINGXIAOSHANGYINGJIYUZHONGDUANYIGEGUODUSHIQISHIQIJIESHOUYUXIAOHUAZHANGJIADEJIEGUO。

  CISHI,JINGXIAOSHANGKEYISHULIZIJIDEKEHUWANGLUO,ZHENDUIZIJIBORUODEQUYUKEHU、YAOBAIKEHUYIJIZHONGSHIDELAOKEHU,XIANBAZHONGDUANLINGSHOUJIAZHANGSHANGQU,GONGHUOJIABAOCHIBUBIAN。ZAIZHONGDUANXIANGSHOULEYIDUANSHIJIANDEMAOLIBUCHANGHOU,ZAIJIANGGONGHUOJIAZHANGSHANGQU。ZHEIYANGYILAI,JINGXIAOSHANGBUJINGENGRONGYIJIANGZHANGJIALUOSHIDAOWEI,HAINENGYOUZHENDUIXINGDIJINXINGQUDAOKAITUOHEWEIHU。

  策略二:以产品组合拳应对涨价潮

  ZAIZHEILUNZHANGJIACHAOZHONG,JINGXIAOSHANGCHULETIJIACAOZUOWAI,YAOXIANGSHUNLIHUAJIEZHANGJIADAILAIDEBULIYINGXIANG,QISHIHAIYOUYIZHAO:YIZUHEQUANFANGSHIJIJITUIGUANGXINCHANPIN。CICELVETONGYANGYESHIDUIYUZHONGDUANMAOLIDEBUCHANG,DANQIANTISHILIJIZHIXINGZHONGDUANZHANGJIACELVE。JINGXIAOSHANGKEYIZAIZHANGJIAQIJIAN,MIANFEIJIYUZHONGDUANYIDINGEDUDEXINPINHUOPIN。ZHIYAOZUHEDEDANG,JIUKEYIRANGXIAYOUKEHUGANJUEZHANGJIASUNSHIDEMAOLIDEDAOLEBUCHANG,JINGXIAOSHANGHAISHIXIANLEXINPINDESHUNLITUIGUANG。

  CIFANGFACHULELIYUTUIGUANGXINPINWAI,TONGYANGSHIYONGYUDIAOZHENGRUOSHICHANPINHECHANGXIAOCHANPINDEBILI。JINGXIAOSHANGKEYIDUIQIXIACHANGXIAOCHANPIN,GUODUANTIJIA;ZHENDUIRUOSHICHANPIN,ZANBUZHANGJIAHUOZHEXIAOFUDUTIJIA。RANHOUYIZUHEQUANDEFANGSHI,JIANGCHANGXIAOCHANPINHERUOSHICHANPINKUNBANGJIXIAYOUKEHU。

  策略三:以丰富政策弥补终端损失

  JINGXIAOSHANGZHIXINGZHANGJIACELVEHOU,HAIYINGGAIJIAQIANGYUCHANGJIADEGOUTONG,BUGUANGSHIYAOZHICHI,ERSHIYAOBAZISHENDEDIAOZHENGQINGKUANGHECHANGJIADEXUQIUYOUXIAOJIEHE,ZHIDINGHELIDESHICHANGFANGAN。ZHIXINGQIJIAN,KEYUNNUOZHONGDUANYIDINGDECUXIAOLADONG、WULIAOZHICHIDENGZHENGCE,LAIBANGZHUZHONGDUANGUODUZHANGJIAQI。ZHANGJIAZHENGCEJINLIANGFENGFUDUOYANG,BIMIANYIDAOQIE,YINGGAIZHENDUIBUTONGXIAYOUKEHUDEXINLIXUQIU(ERBUSHIZIYUANXUQIU)LIANGSHENDINGZHIZHANGJIAZHENGCE,ZHEIYANGKEYIRANGZHONGDUANGANJUEDAONIZAIJIANNANCHUJINGZHONGYIRANDUITADEZHENXI。

  ZAIZHIXINGZHENGCESHI,JINGXIAOSHANGHAIXUYAOKAOLVQUDAOSHUXING。TONGCHANGQINGKUANGXIA,XIANDAIQUDAOGUANLIGENGGUIFAN,DUIYUZHANGJIADEJIESHOUDUJIAOGAO。JINGXIAOSHANGKEYIXUANZEYIXIEGUIFANDEXITONGZHESHOU,JIANJUEDIGAOZHIXINZHENGCE,YANMINGLIBIGUANXI,QITAZHONGDUANKANDAO“DAITOUDAGE”DOUZHANGLE,DIKANGDEJINGTOUYEJIUBUHUINEIMEZULE。

  ZAICITIXINGGUANGDAJINGXIAOSHANG,YAOHELIBEIHUO,YIJIANGDIJINGYINGFENGXIAN。

  2021NIAN,YUANSUOYOUPENGYOU,

  DOUNENGKANGZHUJINNIANDEZHANGJIACHAO!JIAYOU!(WENZHANGLAIYUAN:JINGXIAOSHANGZHIJIA)

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