酒业“十四五”从何处开新篇?宋书玉:开品质、消费、服务新篇

http://jnluxu.com/  2021/4/30 8:54:10

  2020NIAN,SHIJIULEICHANYEFAZHANSHISHANGDEYICHANGLALISAI。

  “ZONGTIERYAN,2020NIAN,BAIJIUBIAOXIANCHULIANGHAODERENXING;PIJIUSHENGJISHIDAILAILIN;HUANGJIUYEJIBUJIA;PUTAOJIUHAICHUYUSHENDUDIAOZHENGQI;QITAJIUZHONGZESHICANCHABUQI。”

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  BAIJIUCHANYE2015NIAN-2020NIANLIRUNZONGEZENGSUDAYUXIAOSHOUSHOURUZENGSU,ERSHOURUZENGSUYOUYUANDAYUCHANLIANGZENGSU,ZHEIYUSHIZHEBAIJIUCHANYEPINZHIXIAOYIWEIZHUDAODESHIDAIJIJIANGLAILIN。

  SHISHISHANG,2020NIANMAOTAI、WULIANGYE、YANGHE、LUZHOULAOJIAO、FENJIU、GUJINGGONGLIUJIABAIJIULONGTOUQIYEDEXIAOSHOUSHOURUZHIHEJIEJINZHENGGEBAIJIUCHANYEDE40%,LIRUNZHISHENGCHAOGUOBAIJIUCHANYEDE50%。

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  “ZONGTILAIKAN,2020NIANBAIJIUCHANYEHEBAIJIUSHICHANGDEXINYILUNDIAOZHENGQIYIJINGKAISHI。CONGDUANQIYINSUFENXI,YIQINGHEHONGGUANJINGJIXIAXINGDENGYINSUDUIBAIJIUCHANYEDIAOZHENGCHANSHENGLEYIDINGYINGXIANG,SUIRAN2020NIANZHONGQIUHE2021NIANCHUNJIEDEBUCHANGXINGXIAOFEIDELADONG,SHIDEQUANNIANBAIJIUCHANYEJINGJIBAOCHILEZENGZHANG,DANBAIJIUCHANYEZAIXIAOFEI、SHENGCHAN、LIUTONGDENGFANGMIANCHUXIANDEXINQINGKUANG、XINXINGSHI,YUSHIZHECHANYEDESHENCENGCIDIAOZHENGHAIJIANGJINYIBUCHIXU。”SONGSHUYUZHEIYANGYUCE。

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  GUOJIASHICHANGJIANDUGUANLIZONGJUZHIFAJICHAJUFUJUZHANGLUZHENGMINZAIHUISHANGBIAOSHI,ZAIXIAOFEISHENGJIDETUIDONGXIA,PINZHIXUQIUBIJIANGCHENGWEIWEILAIDEZHUXUANLV,“XIAOFEIJINRUZHUANXINGSHENGJIDEDANGXIA,XIAOFEIZHEYIJINGCONGCHIBAOCHUANNUANYUANSHIDESHENGCUNXIAOFEI,XIANGZHUZHONGPINZHI、ZHUZHONGPINPAIDEGAOZHILIANGXIAOFEIZHUANBIAN,MIANDUIZHEIXIEBIANHUAJIUYEXINGYEYAOSHUNYINGHEBAWOXIAOFEISHENGJIDAQUSHI,YIXIAOFEISHENGJIYINDAOCHANYESHENGJI,YANFASHENGCHANXIAOFEIZHEXIAIDEGELEIJIUPIN,TIGONGCHAYIHUADEXIAOFEITIYAN,MANZUBUTONGQUYU、BUTONGXIAOFEIQUNTIDEXIAOFEIXUQIU。”

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  “PIJIUPINZHISHENGJIZHENGZAIJINXINGSHI,YOUQITESEPIJIU,FENGWEIGEXINGHUAPIJIUXINPINBUDUANYONGXIAN,JIDAZENGQIANGLEPIJIUXINGYEPINLEIZAISHICHANGJINGZHENGZHONGYOUSHI。”SONGSHUYUSHUO:“GAODUANHUAPIJIUCHANPINYINMANZUXIAOFEIZHEGEXINGHUASUQIUHEDUIJINGZHISHENGHUODEXIANGWANG,CHENGWEIZENGZHANGFUDUJIGAODECHANPINLEIBIE。WEILAIWUNIAN,PIJIUGAOZHILIANGFAZHAN、GAODUANHUAFAZHANJIANGWEIXINGYEDAILAIXINDEZENGZHANGDIAN。”

  ZAICHANYEZONGLIANGZENGZHANGTINGDUN、ZONGHECHENGBENSHANGXINGYIJIXIAOFEISHENGJIJIASUBEIJINGXIA,MUQIANWOGUOPIJIULONGTOUQIYEFENFENYOUHUACHANPINJIEGOU,BUJUZHONGGAODUANPIJIUSHICHANG。YUJIWEILAI3-5NIAN,PIJIUCHANPINGAODUANHUABILIJIANGDADAO15%-20%。

  JINGDONGLINGSHOUDASHANGCHAOQUANQUDAOSHIYEQUNXIAOFEIPINSHIYEBUJIULEICAIXIAOBUPIJIUPINLEIZONGJIANZHANGYIDAILAIDEJINGDONGSHUJUYEFANYINGCHUPIJIUGAODUANHUADEQUSHI。TABIAOSHI,GENJUJINGDONGDESHUJU,GEPIJIUXIFENPINLEIZHONG,HUANGPIZHANJUZHIGAOFENE,BAIPI、JINGNIANG、YUANJIANGDENGFENGGECHENGWEICHAOLIU,BAIPIXIAOSHOUEZENGSUJIAOKUAI,"JINGDONGPIJIUYONGHUJINYINIANSOUSUOLIANGFENBUZHONG,JINGNIANGZHAN32.6%,YUANJIANGZHAN26.1%。"

  ZHONG GUO JIUYEXIEHUIPIJIUYUANLIAOWEIYUANHUIZHANGWUJIUYUCE,PIJIUXINGYE2021-2022ZHANGWEIXIAOYINGJIANGHUIJIXU,“GENJUSHUJUFENXI,90%DEGAILV,JINNIANPIJIUSHANGBIAOSHENQINGLIANGZAI400-1200GEZHIJIAN。ZHONGZHIZAI600GEZUOYOU。”

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  CONGGEPUTAOJIUCHANQUZHENGFUFABUDE“SHISIWU”GUIHUALAIKAN,JIADADUIPUTAOJIUCHANYEDEFUCHILIDUSHIYIDAGONGSHI,“KEYIYUJIAN,2021NIANSUIZHEWOGUOYIQINGDEYOUXIAOKONGZHIHESHEHUIHUODONGDEZHENGCHANGHUA,WOGUOPUTAOJIUBIJIANGCHUDIFANDAN,YUJI2021NIANCHANLIANGJIANGDADAO50WANQIANSHENG,XIAOSHOUEDADAO150YIYUAN,LIRUN10YIYUAN。”

  “HUANGJIUPINZHISHENGJIDEJIAOBUZHENGZAIJIAKUAI,HUANGJIUYIZHUIQIUGENGHAOYINHOUSHUSHIDUDEPINZHISHENGJI,ZAISHISANWUMOCHENGXIANCHULIANGDIAN。”SONGSHUYUBIAOSHI:“DANZAICHANPINFENGWEITISHENG,GEXINGHUAZHANXIANFANGMIANSHANGXUJUJIAOLILIANG。SHAOXINGHUANGJIU,FUJIANHONGQUHUANGJIU,BEIFANGSUMIHUANGJIUDENGTESEHUANGJIU,XIWANGWEIHUANGJIUXINGYEZENGGUANGTIANCAI。”

  JINGGUODUONIANSHENGENG,HUANGJIUCHANYEXIAOFEIQUNTIYOUDISHOURUJIECENGXIANGGAOSHOURUJIECENGTUOZHAN,NIANQINGHUA、SHISHANGHUAKAISHISHENGXING,ZHEIYEJIANGCHENGWEIWEILAIHUANGJIUDEZHUYAOFAZHANQUSHI。ERJINXINGCHANPINJIEGOUSHENGJI,JUJIAODADANPINJIANGCHENGWEIHUANGJIUCHANYEFAZHANDEZHANLVEQUSHI。WEILAI,HUANGJIUCHANYEJIANGTONGGUOJISHUCHUANGXINTISHENGPINZHI,YIJIANKANGXIAOFEIHEWENHUAXIAOFEIKUODAXIAOFEIBIANJIE。

  SONGSHUYUYUCE,2021GUOJIUSHICHANGJIANGJINYIBUKUODA,XIAOSHOUEJIANGDADAO50YIYUAN。“GUOJIUDEPINZHIWENDINGXINGRENGXUJINYIBUGONGKE,BIAOZHUNDEQUESHIYANZHONGYINGXIANGZHEGUOJIUCHANYEDEFAZHAN,ZAI2021NIANNAIZHIGENGYUANDEWEILAI,GUOJIUBIAOZHUNTIXIJIANSHEHEGUOJIUWENHUATIXIJIANSHEJIANGSHIGUOJIUCHANYEKECHIXUFAZHANDEZHONGYAOTUILI。”

  LUJIUDEFAZHANJUJIAOZAIXINDEFENLEIBIAOZHUNDINGYI。LUJIUPINLEIXIFEN、GONGNENGXIFEN、GONGYIXIFEN、FENGWEIDUOYANGHUA,DOUJIANGCHENGWEILUJIUPINZHISHENGJIDEQIANGDATUIDONGLI。

  “LUJIUJIANGWEIBAIJIUCHANYEDECHANPINKAIFATIGONGGENGGUANGKUODEFAZHANKONGJIAN,CHENGWEIBAIJIUCHANYEXINDEZENGZHANGDIAN,YUJILUJIUCHANPINDEXIAOSHOUSHOURUJIANGYI10%-20%DESUDUZENGZHANG。”SONGSHUYUSHUO:“LUJIUCHANPINDEPINZHIHEJIAZHIJIANGYOUDIZHONGDUANCHANPINXIANGZHONGGAODUANCHANPINSHENGJI,JIAGEYOUBAIYUANYINEIWEIZHUDEXIANZHUANGXIANG200YUANYISHANGJIAGEDAIDEQIANJINGBUJU,JIYUXINDELINIANHEJISHU,HUODEGENGDALIRUNKONGJIAN。”

  RUGUOSHUO2020NIANSHIJIULEICHANYEFAZHANSHISHANGDEYICHANGLALISAI,NEIME2021NIANJIUSHIWOGUODEJIUYEDEGUANJIANZHINIAN。“BIXUQINGCHUDIRENSHIDAOCHANYEYONGHENGDEDONGNENGSUOZAI,XINGWENZHIYUANDEHEXINSUOZAI。”SONGSHUYUQIANGDIAOSHUO。

  CONGPINZHI、XIAOFEI、FUWUSHANGTUPO,SHISONGSHUYUWEIWOGUODEJIUYE“SHISIWU”KAIXINPIANHUACHUDELUJING,ERYAOSHIXIANZHEIXIETUPOLIBUKAIJIUYEKEJILILIANGDESHENGJIYUZHICHENG。ZAIBENCIHUIYIQIJIAN,ZHONGJIUXIEHAIBANFALEDUOGEKEJIJIANGXIANG,BIAOZHANGLE“ZHONG GUO JIUYEKEJILINGJUNRENCAI”23REN,“‘SHISANWU’ZHONG GUO JIUYEKEJIJINBUTEBIEJIANG”43GE,2020NIANDU“ZHONG GUO JIUYEXIEHUIKEXUEJISHUJIANG”HUOJIANGXIANGMU19XIANG。(WENZHANGLAIYUAN:JIUYEJIA WENSHUJIUYEJIA JIANGNAN LIUBIN BIANJISHUXIAOMING)

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